Sales of Printed Book Has Grown up by 0.4%

Electronic media have captured Indian market aggressively, and it is more challenging to print and air media to compete. Newspaper, Book, Journal and Radio are finding hard to compete with Television, Internet, and Mobile. Mobile has ceased multiple industries, for example, watch, tape recorder, radio, camera and many more industries to exist.

Book lovers still prefer to read a printed book rather than any device like Ipad, Sony Reader, Google Play, Nook, Android, Kindle etc. Still a large number of people prefer to glance newspaper with a cup of tea or coffee in the morning rather than reading news from the Internet or computer, laptop screen, and mobile.

Sales of printed book has grown up by 0.4% after four years globally at the end of 2016. Many believe, “Digital continues to be an incredibly important part of the industry, but it would appear there remains a special place in the consumer’s heart for aesthetic pleasure that printed books can bring.” Although revenue from advertisement has decreased in the newspapers, yet agencies finding alternative way to revive the industry, encourage journalism. More freelancing work have been accepted to balance the costing.

How many of us prefer to provide ipad substitute to printed book to children who are going school. Perhaps very few but still we believe there is no substitute of printed book for the child education. Fiction or nonfiction book can read in a device but educational book cannot. Print media still occupied a unique position in its own.

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